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Moms Are Priceless – But Her Value Dropped in 2012?

(Source photo from infographic)


This year’s mom-umental day is this Sunday and don’t let tell you otherwise. Their 2012 Mother’s Day Index still maintains mom’s a teller of bedtime stories, a packer of lunches, a dispenser of wisdom and a dryer of tears. From bandaging skinned elbows to helping out with homework, nobody does it like Mom and we agree! Last year Insure had her at $61,436/year USD (for Canadian moms we added $10k factoring in our long winters and the grueling NHL playoffs that hogged prime time tv and bumped dancing with the stars to the PVR) but this year her numbers are down.

They say Motherhood has taken a pay cut. For the 2012 Mother’s Day Index, they still took an informal look at the work mothers do and how much a family would have to pay to hire others to take on Mom’s duties around the home and for 2012 mom’s tasks equaled $60,182/year USD or $60,330.89 CAD a drop of $1,254 (about 2 percent). However, in 2003 she earned about $51,812 USD for the same tasks and factoring in inflation, that’s the equivalent of about $64,593 USD in 2012 dollars.

Despite Insure’s wage data analysis she is truly irreplaceable in our eyes! Just something to think about this weekend when you pony up to make her breakfast in bed, get her flowers, a card or take her out for brunch… you need to make up that 2% drop with some extra love!

How much is your mom worth and what gift ideas have you come up with? Merchants, post your mother’s day specials or deals below.


Category: Blog & News

3 Comments → “Moms Are Priceless – But Her Value Dropped in 2012?”

  1. Admin

    May 10, 2012

    Bring Mom to Boston Pizza Beaches @BPBeaches! We have #mothersday wine specials all day Sunday & a free treat for Mom! Call to find out more or to make reservations! 416-778-4700


  2. Admin

    May 10, 2012

    Celebrate Mother’s Day with brunch @ILFORNELLO at the Beaches location! Book online:


  3. Admin

    May 10, 2012

    Davids Tea – 2010 Queen St E in The Beach has some #mothersday gift ideas:


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